Challenges

Vitasoy keeps moving forward, exploring innovative ways to provide the public with better products, and we want to bring health and inspiration to everyone, everywhere.

Public Relations Department of Vitasoy

Recently, the old local brand has innovated itself and became an Internet celebrity in China’s social media. The Chinese youth even made memes about it, describing its taste as “cooler than smoking marijuana”.

compiled memes from the Internet depicting the after-effect of drinking Vita Lemon Tea
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Comparisons

As a competitive player in the beverage market, Vitasoy encounter various competitors locally and internationally. Here we present a comparison between Vitasoy and its prominent competitors:

Vitasoy VS. Coca Cola

The long-time competition between the two companies dates back to the 1940s when Vitasoy was created. Not only do they compete in product lines, but also in ways to supply drinks–the vending machines.

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